2026 Ad Club Media Auction
Where audience fit
meets opportunity.
A working view of auction packages evaluated against Benchmark’s audience, markets and community needs.
How to use this view
Start with priority opportunities, then filter by market or channel. Open any package for the source listing and our recommended Benchmark use.
Our recommendation
Buy the strongest local environments. Add targeted frequency. Keep the rest need-based.
This auction can supplement Benchmark’s plan, not create a disconnected second plan. Our recommendation is to concentrate investment where audience, geography and role are clearest.
Recommended portfolio
Build around the strongest opportunities
Our recommended core combines strong local TV and radio with trusted local media and addressable digital reach. This mix balances broad awareness with the ability to focus investment around priority communities.
——Total current bids on open core packages
Market-specific overlays
Activate against a named community need
Washington Post for ALX, Maine Trust for BSY, The Republican for ACD/OVW and location-based OOH can all make sense. They should be funded by the market they serve, with placement aligned to the relevant community catchment.
——Total current bids on open market overlay packages
Test—or decline—with discipline
Novelty alone is not a media strategy
We support controlled tests where demographic and geographic targeting can concentrate delivery around Benchmark communities. We would pass on national inventory that cannot focus delivery within the footprint.
——Total current bids on open test packages
Our recommendation
Currently available core—
01
Broadly recommended core
Strong audience and market fit; appropriate across multiple Benchmark communities.
02
Market-specific overlays
Recommended when a named community or market has a defined need.
03
Controlled tests
Targetable opportunities worth testing with disciplined parameters and measurement.
04
Not recommended
These do not earn a place in the plan despite their discount or scale.
All listings
Review every auction package.
All listings are included regardless of fit. Sold and closed packages are hidden by default and can be expanded below.
Recommend
Strong audience and market fit with no major unresolved requirement.
Consider
Fits as a market-specific overlay or structured test. The recommendation notes explain the role in the plan.
Deprioritize
Audience, geography, context or economics are weaker than available alternatives.
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No opportunities match these filters.